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Church Twitter campaign reached 5.8 million this Easter

Date: 22 April 2013
Almost six million people were reached by the Church of England’s (@c_of_e) Easter 2013 twitter campaign according to new figures. Official figures from Twitter showed a cumulative reach of 5.8m users from the 8,527 tweets sent over the Easter period, from Good Friday to Easter Day, using the hashtag #everythingchanges. Devised by the Church of England’s Communications office with a group of Christian tweeters and bloggers, the aim of the campaign sought to highlight the Christian meaning of Easter on the social media network. Tweets were sent from across the country with a marked tone of solemnity and sorrow in tweets on Good Friday and peaking on Easter Day with tweets celebrating the resurrection of Jesus Christ. Research Fellow in Internet ethics at St John’s College Durham Vicky Beeching (@vickybeeching) - said: "The #everythingchanges hashtag was another great example of the Church engaging proactively with the digital sphere. To get a new 'digital generation' to feel welcome in Church and to hear the Christian message, using social media is crucial. Social media is a medium where all of life is lived; meaningful messages can be communicated and the Church is boldly embracing the digital world in these campaigns.” The Bishop of Hertford, the Rt. Revd Paul Bayes (@paulbayes) who also tweeted, said : “You can share good news in any medium. Twitter is no exception. It’s great that we could share the best news of all – the resurrection of Jesus Christ – in 140 characters or less, at Eastertime this year. Because of Easter #everythingchanges, for the better, forever.”

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Do not be conformed to this world, but be transformed by the renewing of your minds, so that you may discern what is the will of God—what is good and acceptable and perfect.

Romans 12:2

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