Roundabout Lightwater, the parish magazine of All Saints’ Church, recently came 4th and achieved Best Print Quality in the A5 magazine category of the National Parish Magazine awards for 2016 out of more than 600 entries.
Here, the magazine’s editor, Pam Newman, gives an overview of the processes used gives some insights into what works for them.
Comment articles written by the editorial team, who have an overall ‘watching brief’ to be ont he look out for relevant material. Having a few people on the team spreads the load and keeps the content varied.
Every month, village organisations, including local schools, uniformed organisations, etc, are also invited to submit articles and publicise their events.
Pam says: “The focus of the magazine is on the village of Lightwater as well as the church, so it is regarded as a ‘parish and village’ publication.”
Photos are welcomed - they lift the look of a page and stop it from being too text heavy.
A5, full colour
Pam says: “The magazine was re-launched in full colour in 2014 to build on its popularity – to great success.”
Having a bright modern feel makes the magazine appealing and attractive to people who might not be initially inclined to read a 'church magazine'.
If you are considering a new design, it is worth considering having a professional designer, even if just for a one-off. Roundabout Lightwater's new design was created by a local graphic designer, and is now carried on by Pam using a desktop publishing package.
Printed externally - by Imprint Colour Ltd in Aldershot.
Pam says: "They provide an excellent service, and print many magazines for other local churches, alongside their other work, so they bring great experience.”
Roundabout Lightwater sells for a cover price of 70p, but subscribers get a reduction on the cover price and free delivery.
Selling the magazine for a low price and having advertisers brings in revenue to pay for the print costs. It can also make you closer and more relevant to your audience.
Pam says: “The magazine tries to support local businesses, so offers advertising space at very reasonable rates. Many of the advertisers have supported the magazine for a number of years.”
You can find out more about Roundabout Lightwater here.
Photo credit - Tim Dodds from the Lightwater blog.