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Real Easter Egg company reveals tasty Christmas tree campaign

Date: 22 September 2011
A campaign to make the UK’s 20 million Christmas trees a bit more meaningful this December has been launched. The campaign is in response to research revealing that 46% of people say Jesus is irrelevant to their celebration of Christmas. To help parents, grandparents and godparents communicate the Christmas story to the next generation, The Meaningful Chocolate Company has produced the UK’s first ever interactive set of chocolate Fairtrade tree decorations, based on the characters of the Nativity story. Each box of Meaningful Chocolate Tree Decorations contains a limited edition Christmas card, a sticker set and six hand wrapped, high quality, Fairtrade chocolate decorations. The Christmas story, which can be found on the card, enables adults or children to read the story while placing character stickers on the decorations. Once completed, the decorations can be hung on the tree as a reminder of the real meaning of Christmas. David Marshall, from The Meaningful Chocolate Company, said: “We estimate that most of the UK’s 20 million Christmas trees don’t have anything religious hung on them. The Meaningful Chocolate Tree Decorations are an opportunity to buy an interactive gift that allows the telling of the Christmas story at home. The card also includes and invitation for people to go to church to hear the Christmas story there. So, not only is it educational, it’s also a piece of evangelism.” The Meaningful Christmas Tree Decorations cost £3.95. Church orders can be made through or exclusively from Traidcraft. Orders should be made by 14th November 2011 as supplies are limited.

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