Traidcraft is urging churches to put on the kettle â€“ to help tea-growing communities across East Africa and hit some of their own mission targets as well.
The Traidcraft Big Brew is a nation-wide initiative in Fairtrade Fortnight (27 Feb â€“ 11 March) to raise awareness of the organisationâ€™s work over a welcoming cup of fairly traded tea or coffee.
â€œChurches want to reach out to their local communities in relevant and interesting ways. A Traidcraft Big Brew is a great way of turning something weâ€™re all used to â€“ making cups of tea â€“ into an act of outreach both here and overseas,â€ said Peter Collins, Traidcraftâ€™s Head of Church Relations.
Behind the fun is an important message. Dwindling resources and an increasingly unpredictable climate are putting formerly flourishing tea-growing communities at risk of destitution.
Thanks to Traidcraftâ€™s help, however, some of those communities are discovering new ways to save livelihoods and put food on the family table.
For tea farmer Margaret Wanjiku (right), growing tea is now just one of her activities on her farm in Iriaini, Kenya, which help her to provide for her family.
With training from Traidcraft she has learned how to keep bees, harvest water, change the crops she grows â€“ and even keep rabbits.
â€œI never knew this plot was enough for my family,â€ she says. â€œI used to buy food and now I am comfortable. I go to the market to sell â€“ not to buy!â€
Thatâ€™s the sort of success story which Traidcraft hopes will encourage even more people to use the power in their purse and their pocket to give families across the developing world a better future
Special Traidcraft Big Brew resource packs with enough tea, coffee and biscuits for up to 50 people, and all the publicity, information, quizzes and activity sheets youâ€™ll need to keep them informed, entertained and engaged are available from Traidcraft.
See www.traidcraft.co.uk/bigbrew or call 0845330 8900.